Get a head start in a lucrative industryįirst of all, it looks like there’s going to be a whole lot of money at stake with RCS.
There are multiple benefits for companies that embrace RCS messaging now, while it’s still an evolving technology: 1. Why Should Companies Bother With Rich Communication Services? The Universal Profile also outlines RCS support for developer options like APIs, plug-in integration, privacy control, spam protection, and improved authentication and app security. Multi-device messaging, voice, and videoĪnd here’s a list of specific text messaging features enabled by RCS:.Here are the current standardized RCS core services: There have been two official Universal Profile releases so far, one in November 2016 and another in December 2017. The GSM Association-which represents the interests of mobile operators around the world and has handled oversight for the global RCS initiative since 2008-publishes specs for developing and deploying Rich Communication Services in its Universal Profile. Interoperability is fundamental to RCS development-the whole point is for it to be compatible across all user experiences, regardless of manufacturer, mobile operator, carrier network, or mobile device.
#Rich text messaging software
If you want to get a little bit more technical, Rich Communication Services is a hardware-agnostic, end-to-end software platform and IP-based messaging service that offers legacy support for SMS and MMS. Rich Communication Services: Capabilities and Potential GSM Association Specs and Technical Details It just works … kind of like your default text messaging app just works.
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It doesn’t require you to download any third-party apps, set up user accounts, sign in to those accounts, or wonder if your friends are using the same apps as you are. It’s ready to go right out of the box, just like your regular texting app. Rich Communication Services offers the same kind of advanced messaging functionality you get with those apps, but here’s the difference: RCS is built-in software. It might help to think of RCS messaging as similar to mobile apps like Facebook Messenger, iMessage, WeChat, and WhatsApp. Need to make changes to your reservation? You’ll be able to do that from your texting app as well. Now, imagine receiving your boarding pass right inside your texting app instead of having to open your browser app.Īnd those flight status updates-imagine getting those inside your texting app, too, along with the weather forecast, terminal maps, and any other information you might want or need for your trip. Think about how your favorite airline texts you with links to boarding passes and flight status updates. Well, RCS is MaaP: Messaging as a Platform. Maybe you’ve heard of SaaS, or Software as a Service? Rich Communication Services is a really exciting technology, and here’s why: It provides a powerful suite of next-generation features that transform traditional mobile phone communications into highly interactive, actionable, detail-rich conversations. This article will help you better understand the basics of the RCS standard.
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It’s often referred to as RCS messaging, but depending on the implementation, it might go by other names like Advanced Communications, Message+, or, in Google’s case, Android Messages. RCS impacts the whole mobile communications chain, from contacts management to calling to text message marketing.
RCS is relatively new and still developing as a mobile communications technology that’s poised to replace traditional SMS and MMS messaging and redefine the application-to-person business space. Rich Communication Services (RCS) is an end-to-end software platform and IP-based messaging service. What Is Rich Communication Services (RCS)?
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